Google is entering the portal wars with MLS listings through its new Google Home Listings feature, which now pulls real-time data directly from the Multiple Listing Service (MLS) for more accurate property searches. Announced in late 2025 and rolling out in early 2026, this move challenges dominant platforms like Zillow and Redfin by offering fresh, agent-verified information without the delays or outdated listings common on syndicated sites.
How Google Home Listings Works. Google partners with MLS providers to display active listings, including price, photos, status, and key details, directly in search results and Google Maps. Unlike Zillow, which relies on syndication and can lag by hours or days, Google pulls straight from the MLS for near-instant accuracy. This reduces “ghost listings” and gives buyers better transparency.
Impact on Buyers and Sellers in Colorado Springs. In Colorado Springs, where inventory sits at 1.8–2 months and median prices hover around $441,000–$491,000 (Pikes Peak MLS data), this change could accelerate searches. Buyers searching “homes for sale Colorado Springs” or “Pikes Peak view houses” will see real-time MLS data—especially helpful for military relocations near Peterson AFB or families targeting Gleneagle and Broadmoor Bluffs. Sellers benefit from broader exposure: listings appear in Google results without relying solely on Zillow or Redfin ads.
What This Means for Real Estate Agents. Agents remain essential for MLS access, negotiation, and local expertise. Google enhances visibility but doesn’t replace professional guidance on comps, inspections, or contracts. In a market with 3,100+ agents, those who leverage tools like MLS and Google will stand out.
For more details on Google’s new feature, read the full coverage here: HousingWire: Google Home Listings Search.
Ready to navigate the evolving market or list your home in Colorado Springs? Call, text, or visit thebaconpartners.com/contact for expert advice.
Want tips on avoiding common pricing mistakes? Check out my article here: How to Price Your Home to Sell in Colorado Springs.
I’m Andrew Bacon, a Top Colorado Springs Real Estate Broker in Colorado Springs. I take care of my clients as family and aim to provide them with the necessary information and tools to navigate the complex markets in Colorado and around the US.
As a member of the Pikes Peak & Denver Metro Association of Realtors, I enjoy staying aware of current cultural trends and economic drivers.Check back regularly for new articles on all things real estate along Colorado’s Front Range.
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