"Our home has been viewed 1,254 times on Zillow," the owner told me in his home that had been on the market for 2 months. He was so confident that of all those shoppers, or at least one of them, was willing to pay $375,000 for their custom home, especially since they just lowered the price $15,000. In his mind, Zillow was a unicorn and it was going to make his dreams come true. I politely shook hands...